In the late 1930s, Ball had reigned as "Queen of the Bs" as an RKO contract player. And, in spite of her excellent reviews, it would also be one of her last films under contract to the studio. For Ball, it would be her best role and best performance after three disappointing years at MGM. This time, the stars were Esther Williams as the heiress, Van Johnson as the reporter, Keenan Wynn as the editor, and Lucille Ball as his fiancée. A decade later, MGM remade the film as a Technicolor musical, Easy to Wed (1946). Spencer Tracy played the editor who hatches a scheme to compromise her, with his fiancée (Jean Harlow) and a reporter (William Powell) carrying out the plot. In 1936, MGM had a big hit with Libeled Lady, a screwball comedy starring Myrna Loy as an heiress who sues a newspaper for libel when it calls her a home wrecker. All ends happily, though, when the Allenburys drop their suit, and when Gladys and Warren realize that they are truly meant for each other. Gladys surprises Bill, though, when she tells him that she knows about the nullification and that she later got a legal divorce in Reno. Warren and Gladys threaten to expose Bill as a bigamist, but Bill prevents them from doing so by telling Gladys that he has learned that she is still legally married to a man named Joseph Simpson, and that her mail-order divorce was nullified. Bill consents, and they are married by a justice of the peace. Allenbury is shocked by the news and tells Connie, who tests Bill by asking him to marry her immediately. Gladys, who believes she is in love with Bill, then goes to the Allenbury estate and tells Allenbury that Bill is her husband. After Connie refuses Warren's request, Warren telephones Gladys and tells her that Bill is romantically involved with Connie. Suspecting that Bill is romancing Gladys, Warren decides to visit Connie and try to persuade her to drop the suit. A romance soon blossoms between Bill and Connie, but Bill, fearing that Gladys is getting impatient and is planning to expose him, stalls for time by feigning romantic interest in her. Allenbury and Connie are impressed by the catch, and later serve the duck for dinner. The bullet strikes a duck, which falls from the sky and lands on Bill's head.
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After hours of waiting in the boat with no success, a flock of ducks flies overhead, and, as Bill struggles with his rifle, a shot is accidentally fired into the air. Bill and the Allenburys split into two boats for the hunt, and Bill is frustrated by his failure to shoot down a single duck. Connie eventually realizes that Bill is faking his duck hunting experience when he arrives at the hunting grounds sporting brand new equipment. Days pass, and Gladys and Warren get impatient with Bill, who has not yet produced a picture of himself with Connie.
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Allenbury quickly befriends Bill and sets a date for a duck hunting expedition. Bill later introduces himself to Connie and her father as a writer and a hunting enthusiast. At the Hotel Del Rey, Bill endears himself to Connie when he protects her from the unwanted attentions of Spike. Bill, accompanied by Warren's friend Spike, goes to Mexico, where he follows the Allenburys and takes a crash course in hunting, which is Allenbury's favorite hobby. Gladys and Bill are quickly married by a justice of the peace. Then, after assuring her that he will marry her as soon as he finishes his business with the Allenburys, Warren persuades Gladys to temporarily marry Bill in name only so that he can sue him for alienation of affection when a photograph of Bill and Connie is produced. The plan, which is to frame Connie as a co-respondent in a staged wife-stealing scheme, is initiated when Warren hires a former reporter at the newspaper, Bill Stevens Chandler, and prepares to send him to Mexico City, where the Allenburys are vacationing. Warren, who is engaged to marry Gladys Benton, calls off his wedding and quickly devises a plan to prevent the suit from advancing.
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Farwood, hoping to save his newspaper from ruin, calls on his business manager, Warren Haggerty, for help.
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Infuriated by the newspaper's accusation that his daughter stole a woman's husband, Allenbury vows to file a $2,000,000 libel suit against the paper. Allenbury, Farwood knows that he is in trouble. When his newspaper, The Morning Star, accidentally prints a libelous story about Connie Allenbury, the daughter of financial tycoon J.